ｍ-Realize visualization of expanding business status in cooperation with “Tableau Software”-

We have introduced Tableau Desktop of Tableau Japan Co., Ltd. (Location: Chiyoda-ku, Tokyo, President: Shun Hamada, hereinafter Tableau). As a result, Direct Solutions Co., Ltd. (DSG) will be able to conduct more detailed customer analysis and propose and implement more bold and effective marketing strategies.

 

Background of introduction

The various efforts that DSG has made have been able to bear fruit in the form of “rapid expansion of business scale from the latter half of 2014.” These were achieved through the cooperation of carefully calculated marketing strategies and card companies, but with the current system, it takes time to grasp a huge amount of data against the rapid growth of an unprecedented scale. It was foreseen that it would not be possible to process it. Therefore, we decided to utilize Tableau Desktop, which excels in “high-speed processing” and “data visualization” capabilities, as a new data analysis tool for DSG.

 

Usage example

By analyzing trends in customer segments and past response history, we perform business operations based on data rather than operations that rely on empirical rules. Furthermore, by linking quantified trend data with predictive modeling that has been introduced throughout the DSG Group and is already highly effective, we will improve the accuracy of predictive modeling and create more effective and elaborate marketing strategies for client companies. We will be able to make proposals promptly.

<< Sample screen >>

We are also currently considering a data feedback service such as providing client companies with the correlation between our business results and customer segments. Anything other than data utilization is fine, so if you have any concerns, please contact our sales staff.

DSG will continue to provide a wide range of services to support the further success of our client companies. Thank you for your continued support.