Japanese
Direct. Insurance. Marketing.
We help businesses turn their data into meaningful information to execute profitable marketing campaigns.
Strategy
• User/Client Requirements
• Define Project Outputs/Benefits
• Examine Internal & External Environments
• Understand Client Goals & Culture
• Problem Definition & Solution
Analytics
• Data Infrastructure: Fields/formats/flows
• Customer Profiling/Data Analysis
• Gap Analysis
• CRM Data Warehouse
• Propensity Modeling
• Data Preparation: Washing/Exclusions
Execution
• Programme Specifications
• Identify Key Task Areas
• Resourcing and Task Allocation
• Timescales Management
• Management & Control
Read more ›
Measurement
• Key Performance Indicators
• Campaign Performance Reporting
• Financial Reporting
• Online Reporting
• On-going Audits & Reconciliations
