We help businesses turn their data into meaningful information to execute profitable marketing campaigns.
• User/Client Requirements• Define Project Outputs/Benefits• Examine Internal & External Environments• Understand Client Goals & Culture• Problem Definition & Solution
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• Data Infrastructure: Fields/formats/flows• Customer Profiling/Data Analysis• Gap Analysis• CRM Data Warehouse• Propensity Modeling• Data Preparation: Washing/Exclusions
• Programme Specifications• Identify Key Task Areas• Resourcing and Task Allocation• Timescales Management• Management & ControlRead more ›
• Key Performance Indicators• Campaign Performance Reporting• Financial Reporting• Online Reporting• On-going Audits & Reconciliations