Direct Solutions Co. , Ltd. (DSG)

Direct Solutions, Inc. (DSG) is one of the few insurance direct distribution providers in Japan. For more than 10 years we have led the industry in group insurance incentive schemes. In 2013 we merged with CMI which has a large track record in predictive modeling and direct marketing in financial services for 30 years in New Zealand, Australia, Malaysia, Thailand, and China. As a market leader we strive to improve customer satisfaction.


Direct Solutions Group Director

Robbie Thomson

As owner of Direct Solutions Group and former CEO of CMI, Robbie is full of passion, working tirelessly to oversee the entire group from Asia to Europe, developing our business strategy and expansion.


Brian Schwartz

Brian has a Masters of Economics and Statistics from the University of Southern Denmark and an extensive career across the globe in banking and consulting. He is also DSG’s Chief Analyst with strengths in predictive modelling and business analysis. He has published his papers and advises financial institutions in various countries on predictive modelling.

Executive Strategy Director, Solution Business Unit

Takao Kitaji

He is an expert in the insurance direct marketing industry demonstrating at DSG his skill and familiarity with the cards industry through managing partnerships with 50 card companies. In addition he has earned a great deal of trust from our partners with a reputation for knowing how to raise response in insurance from telemarketing to direct mail and digital. He joined DSG after extensive experience of direct marketing in securities and contact centers. He graduated from Waseda University Faculty of Law.

Representative Director and President

Nakanishi, Gary, Yusuke

Introduced the industry's first U.S.-style copywriting style to DSG after gaining experience in insurance companies and credit card companies. He launched a revolution in the industry with response rates that exceed industry standards. He has expanded the market with a sales strategy based on pre-emptive and excellent beliefs and collects direct marketing examples from the East and West, constantly repeating and testing to achieve results.


Yuji Makino

Graduating from Keio University Faculty of Economics he has had an extensive career in insurance. Before being an advisor to DSG, he was Managing Executive Officer of Mitsui Life Insurance Company (currently Taijyu Life) and President and Representative Director of Sansei Storage Service Co., Ltd. As well as an insurance company director and an advisor, he has been an advisor to a major call centre operating company and real estate sales company.


Corporate Sales Department General Manager 

Shigeyoshi Ebata

He joined DSG after a career with a major insurance broker and real estate auction company. His strengths are in list marketing strategies that maintain response rates and is highly skilled in product and media mix. He has earned the trust of many clients and leads the sales force. He graduated from Aoyama Gakuin University Faculty of International Politics and Economics.

General Manager of System Department, Telemarketing Sales Department

Shinpei Nishiuehara

He is a true contact center professional who is stubborn for results. He employs contact centre strategies that maximise contact and response rates and is highly respected for his attitude and skill.

Response DM Department Manager

Takaaki Hirai

Joined DSG after a successful career and promotion in the hotel and media industries. A response enthusiast who is well versed in behavioral economics and can maximise the response rates of direct mail. Graduated from Hosei University.

CDXO(Chief Digital Transformation Officer)

Kiyoshi Abe

Originally graduating from Waseda University Abe most recently held a position as an SE and digital marketing manager at a major manufacturer before joining DSG. He is now driving DSG’s efforts in increasing the effectiveness of marketing campaigns through omni-channelizing and digitizing the potential of big data held by credit cards and banks.

Company Profile

Company Name
Direct Solutions Co., Ltd. (commonly known as DSG)
Tokyo office
8-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Nomura Real Estate Development Nishi-Shinjuku Joint Building 5th Floor
Kumamoto office
1-3-8 Shimotori, Chuo-ku, Kumamoto City, Kumamoto

Shimotori NS Building 6F
Sendai office
3-3-1 Ichibancho, Aoba-ku, Sendai City, Miyagi

Kurax Sendai 4F
Contact Information
TEL:03-6863-7720(representative)/ FAX:03-6863-7726
10,000,000 JPY
Business Activities
Direct marketing planning, management and operation, data mining, call center operation
President and CEO: Yusuke Nakanishi
Number of Employees
112 people (including temporary and contract employees)
Domestic Office
Hokkaido: 1 base, Tokyo: 2 bases, Kumamoto: 1 base (4 bases in total)
Overseas Offices
New Zealand, Australia, Malaysia, Hong Kong, Turkey, China, Thailand, South Korea


Established CMI, started handling life insurance
Start telemarketing business
Established partnership with National Bank of New Zealand
Established partnership with National Australia Bank
Established partnership between AIG and Zurich
Established Direct Solutions Limited
Advance into Malaysia
Established business partnership with AmBank Berhad
CMI and Direct Solutions Limited (DSL) merged to establish Direct Solutions Group
Start handling group cancer insurance DM Introducing the latest copywriting method
To a leading insurance marketing company
Start marketing at banking organizations Start handling long-term care special contract DM
Introducing web marketing


Tokyo Office

8-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Nomura Real Estate Development Nishi-Shinjuku Joint Building 5th Floor


1 minute walk from Exit 1 of Nishi-Shinjuku Station on the Tokyo Metro Marunouchi Line
Oedo Line “Tochomae Station” Exit E5 4 minutes on foot
14 minutes walk from the West Exit of JR Shinjuku Station

Kumamoto Office

1-3-8 Shimotori, Chuo-ku, Kumamoto City, Kumamoto Prefecture 860-0807
Shimotori NS Building 6F


Kumamoto City Tramway “Torichosuji” “Kumamoto Castle / City Hall” 2 minutes walk

Sendai Office

3-3-1 Ichibancho, Aoba-ku, Sendai City, Miyagi Prefecture 980-0811
Kurax Sendai 4F


1 minute walk from Aoba-dori Ichibancho Station on the Sendai Subway Tozai Line

9 minutes walk from Hirose-dori Station on the Sendai Subway Namboku Line