Direct Solutions Co. , Ltd. (DSG)

Direct Solutions, Inc. (DSG) is one of the few insurance direct distribution providers in Japan. For more than 10 years we have led the industry in group insurance incentive schemes. In 2013 we merged with CMI which has a large track record in predictive modeling and direct marketing in financial services for 30 years in New Zealand, Australia, Malaysia, Thailand, and China. As a market leader we strive to improve customer satisfaction.

Vision & Mission

DSG Vision

To improve the lives of everyone by becoming the most innovative insurance direct marketing company in Japan

DSG Mission

To guarantee to provide innovative insurance solutions to each and every partner and customer


Direct Solutions Group Director

Robbie Thomson

As owner of Direct Solutions Group and former CEO of CMI, Robbie is full of passion, working tirelessly to oversee the entire group from Asia to Europe, developing our business strategy and expansion.


Brian Schwartz

Brian has a Masters of Economics and Statistics from the University of Southern Denmark and an extensive career across the globe in banking and consulting. He is also DSG’s Chief Analyst with strengths in predictive modelling and business analysis. He has published his papers and advises financial institutions in various countries on predictive modelling.


Takaaki Hirai

Joined DSG after a successful career and promotion in the hotel and media industries. A response enthusiast who is well versed in behavioral economics and can maximise the response rates of direct mail. Graduated from Hosei University.


Yuji Makino

Graduating from Keio University Faculty of Economics he has had an extensive career in insurance. Before being an advisor to DSG, he was Managing Executive Officer of Mitsui Life Insurance Company (currently Taijyu Life) and President and Representative Director of Sansei Storage Service Co., Ltd. As well as an insurance company director and an advisor, he has been an advisor to a major call centre operating company and real estate sales company.


Company Profile

Company Name
Direct Solutions Co., Ltd. (commonly known as DSG)
Tokyo office
8-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo

Nomura Real Estate Development Nishi-Shinjuku Joint Building 5th Floor
Kumamoto office
1-3-8 Shimotori, Chuo-ku, Kumamoto City, Kumamoto

Shimotori NS Building 6F
Contact Information
TEL:03-6863-7720(representative)/ FAX:03-6863-7726
10,000,000 JPY
Business Activities
Direct marketing planning, management and operation, data mining, call center operation
President and CEO: Takaaki Hirai
Number of Employees
77 people (including temporary and contract employees)
Domestic Office
Tokyo: 1 base, Kumamoto: 1 base (2 bases in total)
Overseas Offices
New Zealand, Australia, Malaysia, Hong Kong, Turkey, China, Thailand, South Korea


Established CMI, started handling life insurance
Start telemarketing business
Established partnership with National Bank of New Zealand
Established partnership with National Australia Bank
Established partnership between AIG and Zurich
Established Direct Solutions Limited
Advance into Malaysia
Established business partnership with AmBank Berhad
CMI and Direct Solutions Limited (DSL) merged to establish Direct Solutions Group
Start handling group cancer insurance DM Introducing the latest copywriting method
To a leading insurance marketing company
Start marketing at banking organizations Start handling long-term care special contract DM
Introducing web marketing


Tokyo Office

8-5-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo 160-0023
Nomura Real Estate Development Nishi-Shinjuku Joint Building 5th Floor


1 minute walk from Exit 1 of Nishi-Shinjuku Station on the Tokyo Metro Marunouchi Line
Oedo Line “Tochomae Station” Exit E5 4 minutes on foot
14 minutes walk from the West Exit of JR Shinjuku Station

Kumamoto Office

1-3-8 Shimotori, Chuo-ku, Kumamoto City, Kumamoto Prefecture 860-0807
Shimotori NS Building 6F


Kumamoto City Tramway “Torichosuji” “Kumamoto Castle / City Hall” 2 minutes walk