DSG, a leading group insurance marketing company, is USP
Applying Predictive Modeling and Sales Logic
Started web marketing.

 

Direct Solutions Co., Ltd. (Headquarters; Shinjuku-ku, Tokyo, CEO Robbie Thomson, DSG) has been leading the insurance marketing industry through telemarketing and direct mail, but has entered the web marketing field. In fiscal 2017, we expect to obtain 120% year-on-year group insurance.

Background
DSG is entrusted by a credit card company to send direct mail for group insurance products to credit card members and send direct mail for advance notice of telemarketing.

Until now, customers who do not subscribe by telemarketing but subscribe by direct mail, which operate on independent channels for telemarketing and direct mail. And customers who subscribed by direct mail but not by telemarketing could not be given the opportunity to take out insurance.

Not just adding channels …
With this web marketing method, it is not just an increase in sales due to the addition of channels, but the effect of web fusion with telemarketing and direct mail.

1. 1. Further improvement in direct response accuracy in all channels
2. Connecting to different customers for each channel
3. 3. Improvement of subscription opportunities

We are expecting it.

DSG strategy
DSG aims to continue to be the most innovative insurance direct marketing in Japan by improving TM and DM technologies and utilizing advanced data analysis. As a leading company in direct marketing, we will continue to absorb advanced technology and pledge further development.