-A new challenge to let more group members know the goodness of direct group insurance products-

We have entered into a business alliance with Info Smile Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President: Miki Yasumura) for copywriting technology. We aim to improve the sales rate by communicating the goodness of insurance products in an easy-to-understand and attractive manner.

■ Background
DSG is entrusted by a credit card company to send direct mail for group insurance products to credit card members and send direct mail for advance notice of telemarketing.

It’s a common problem for all companies involved in direct marketing, but I’ve always been looking for ways to reduce the risk of not being able to read the contents of direct mail and convey the appeal of the product.

■ Aim of introduction
Introducing copywriting technology on many websites, succeeding in communicating the appeal of products in an easy-to-understand manner, and integrating the copywriting technology of InfoSmile Co., Ltd., which has achieved high sales and sales rates, into DSG direct mail. We will promote the attractiveness of group insurance products more effectively, and improve the open rate of direct mail and the sales rate by 120% or more.

Comment from Mr. Yasumura, President and CEO of Info Smile Co., Ltd .:

We are very honored to have a connection with DSG, who is one of the best in the industry in direct marketing. We will make the most of the synergistic effect with the know-how we have cultivated in web marketing to create a new market. I will do my best to do it.

■ DSG strategy
By using the advanced copywriting technology of Infosmile Co., Ltd., not only the increase in sales rate related to the increase in response rate by direct mail sent in advance of telemarketing, but also the group insurance marketing by direct mail alone. Will grow into a pillar of profit.

As a leading company in direct marketing, we will continue to absorb advanced technology and pledge further development.