As a result, the number of DMs shipped from the previous year’s cancer insurance will increase from 100,000 to 5 million. Response rate averaged 0.18% for DM response rate up to 2014 ⇒ 1.2% or more on average (all ages)

Direct Solutions Co., Ltd. (Headquarters; Shinjuku-ku, Tokyo, CEO Robbie Thomson, DSG) has shipped more than 1,000% of cancer insurance DMs from the previous year. The DM response rate has also grown from an average of 0.18% for random delivery to an average of 1.2% for random delivery (as of May 2015).

Background
DSG is entrusted by a credit card company to send direct mail for group insurance products to credit card members and send direct mail to give advance notice of telemarketing.

Until the first half of 2014, we shipped DMs for general accident insurance with gifts several times, but the average response rate at that time was 0.18%. Even with paid cancer insurance, the response rate was around 0.5%, improving the response rate. I have been searching for a means. Innovative direct marketing technology increases response rate from 0.18% to an average of 1.2%

In search of innovative direct marketing methods, DSG has overwhelmingly improved the response rate by the following means.

1. Thorough hearing of the customer image as a model to the client
2. Sending DMs with different appeal points to customers with different appeal points from past data
3. Introduction of various copywriting logic and gimmicks
4. Select a highly responsive insurance plan
5. Send DM to the timing when the response rate is the highest

As a result, DSG’s efforts were well received by client card companies, and the DM business grew at a growth rate of 1,000%.

DSG strategy
DSG aims to raise the response rate to an average of 2% for random delivery in the future by improving DM technology and utilizing advanced data analysis.

As a leading company in direct marketing, we will continue to absorb advanced technology and pledge further development.