Aiming to be the most innovative direct marketing company in Japan, we have set up an inbound booth at the Sapporo call center to receive power and handle back offices, but with the rapid growth of the direct mail business, we are also at our Shinjuku call center. We have decided to open an additional inbound booth. This enables more effective campaign activities for more customers, and as a result, it becomes easier to lead to the results of marketing activities.

Background of additional opening

At DSG, we are entrusted by a credit card company for credit card members.  We send direct mail for group insurance products.

Since the latter half of 2014, the number of direct mails sent from card companies has increased sharply.

■ Approximately 500,000 direct mails sent last year

■ The number of direct mails scheduled to be sent this year is 5.14 million, 1028% of the previous year

Since the volume was too large for the Sapporo Call Center alone, we decided to open an additional inbound booth.

DSG Initiatives

When sending direct mail at DSG,

■ Utilization of database segments and predictive modeling

■ Industry’s first copywriting according to age and gender by a specialized team that brings together the wisdom of direct marketing technology from ancient times to east and west

■ Attractive offers that appeal to customer benefits

■ Delivery timing suitable for direct mail delivery

■ Feedback from operators and supervisors to specialized teams for the next marketing utilization

By carefully combining these, we have achieved a high response rate and a low complaint rate.

These efforts have been highly evaluated by card companies, leading to a significant increase in the number of direct mails sent.

As an innovative direct marketing company, in addition to the telemarketing business, which is currently the core of our business, we will introduce more effective marketing channels and methods for the direct mail business, and make more proposals and partners to our customers. We would like to contribute to the company. Thank you for your continued support.